Not really your Aspen
If you thought it was expensive to own a piece of Aspen, try owning a piece of the word "Aspen." It turns out there is some guy out in Palm Beach, Mr. Douchebag*, who trademarked the name 20 years ago and has the rights for its use with 40 different applications. In fact, many Aspen businesses, which were established long before Mr. D came along, continue to pay him a licensing fee.
Potatote learned about this only recently, when we were told by our lawyers that we could not use the word "Aspen" even though it's only there to denote the location of the buildings depicted on our bags. We donate a portion of our proceeds to local charities and basically operate as a non-profit ourselves. Instead of giving back to the community we've been a part of for over 30 years, a good chunk of that money will go to Mr. D who is likely sitting poolside somewhere in Palm Beach, Florida, about as far from Aspen as you can get without leaving the country.
* name has been masked to protect us from growing legal fees